How to Compare Real Estate Brokerages: Complete 2025 Guide
Published January 17, 2025
Choosing the right real estate brokerage is one of the most important decisions in your career. Here's how to evaluate your options systematically in 2025.
Key Factors to Evaluate
1. Commission Structure
Understanding how much you'll actually take home is crucial. Look beyond the headline split percentage:
- Commission split percentage - What you keep vs. what the brokerage takes
- Annual caps - Maximum amount you'll pay the brokerage per year
- Transaction fees - Additional fees per deal
- Monthly desk fees - Ongoing costs regardless of production
2. Revenue Share Opportunities
Many modern brokerages offer revenue sharing when you refer other agents. This can become significant passive income:
- Percentage of revenue shared
- Number of tiers in the program
- Requirements to unlock higher tiers
3. Technology and Tools
Evaluate the quality and comprehensiveness of provided tools:
- CRM systems
- Marketing platforms
- Transaction management
- Lead generation tools
4. Training and Support
Especially important for newer agents:
- Onboarding programs
- Ongoing education
- Mentorship opportunities
- Administrative support
Making the Decision
Use tools like the BrokerageCompass calculator to run the numbers on your specific situation. Remember, the cheapest option isn't always the best if it doesn't provide the support you need to succeed.
Quick Tip
Calculate your net income at each brokerage based on your expected production, not just the commission split percentage. Factors like caps, fees, and revenue share can dramatically change the actual numbers.
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